At Barclays Center’s The Bridge, four artists brought to life four murals with unique interpretations of the Brooklyn Bridge, the Brooklyn Nets, and sponsor Modelo. Each artist translated these influences through their own visual language, creating murals that pulse with the energy of a sports arena.
With Modelo as a key sponsor, aligning each artist’s unique voice with brand standards required close collaboration and careful approvals from all partners involved. Our curators and project managers guided the approval process of color palettes, logo depictions, and overall design ensuring brand-aligned representation without compromising artistic integrity. The final murals are bold, dynamic, and perfectly suited to the energy of the arena.
