The art curation for M Social Times Square pays homage to the sites, sounds, and personalities that make up the iconic New York City neighborhood of Times Square. For this rebranding and complete gut renovation of the former Novotel, Indiewalls curated and installed artwork in less than 12 weeks. Indiewalls worked alongside Christina Zimmer of Highgate Hotels, Designer Alessia Corpino Roitman, and The John Hardy Group on this large scale project in one of the most iconic neighborhoods in the Big Apple.
Massive columns in the hotel's lounge act as canvases for video art by artist Erik Winkowski. Visitors entering the room are mesmerized by the creative use of technology and color in Winkowski's pieces.
“Every piece has a story to tell.”
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