Bar Primi is a love letter to two cities: Rome and New York. Inspired by Testaccio, Rome’s artist hub, and infused with New York’s raw urban street style, the collection fuses Italian culinary tradition with edgy graffiti and wheatpaste art. Picture murals with Roman flair meeting cheeky pasta-head collages, all set against the vibe of an upscale wine bar.
At the heart of the collection is a mural by Brooklyn artist Finley, who transformed Bar Primi’s rugged, faux-brick wall into a masterpiece. Featuring Bar Primi’s quirky brand character—a woman with a bow-pasta for a face— the final result is the perfect blend of Italian charm and New York’s unmistakable edge.
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