case study

Nationwide Fine Art Partnership

Preferred Art Consultant for AC Hotels Since 2016

Design and Development Partners
Indiewalls curates bespoke art collections from real artists with authentic stories, all in an easy process for owners and designers

The Brand’s Voice

Indiewalls underwent formal training at Marriott HQ on the brand’s aesthetic, art goals, and core principles. From the Director of Curating to the framing specialist, every team member is aligned to ensure consistency and excellence, effectively guiding owners and designers on each new hotel.

Streamlined Process

Indiewalls’s process aligns with the SD/DD/CA schedule of development, making sure the art collection is developed and sourced on time and within budget.

Nationwide Logistics & Production

With team members across the US, Indiewalls is uniquely positioned to support hotel projects nationwide, with all printing and framing proudly done in-house in the USA.

AC Hotel Vancouver Waterfront

Emerging Artists in the Collection

Havoc Hendricks,

Michael Curry,

Justin Teilhet,

Tricia Strickfaden,

Scott Troxel,

Grace Teng

Types of artwork in the collection
  • Sculptures
  • Fiber Art
  • Custom Commissions
  • Mosaics
  • Wallcoverings
  • Photography
Curatorial Approach
The art collection channels the city’s natural beauty, seamlessly integrating materials like porcelain, wood, and stone in organic forms. Earthy tones and textures echo the waterfront’s serene landscapes, crafting a tranquil yet dynamic connection between the indoors and the surrounding environment.
CLIENT INSIGHT

Each piece effortlessly brings dimension, texture, and intrigue through a modern lens.

Laura Purcell
Senior Interior Designer | Senior Associate DLR group

AC Hotel Times Square

Emerging Artists in the Collection

Steve Zolin,

Sara West,

Sam Smyth,

Bob Madden,

Alyse Radenovic,

Monica Perez,

Jodi Fuchs,

Richard Silver,

Emanuela Carratoni

Types of artwork in the collection
  • Sculptures
  • Hanging Sculptures
  • Custom Commissions
  • Prints
  • Photography
  • Mixed Media
Curatorial Approach
In the public spaces, bold gestural strokes and monumental geometric forms echo the pulse of the city, creating a sense of movement and vitality. Within the 300 guest rooms, sharp-lined abstract photography provides a sophisticated contrast, offering guests a tranquil yet intriguing retreat amid the electrifying atmosphere of Times Square.
CLIENT INSIGHT

Indiewalls managed the process from the conception, all through the design and the engineering of the art itself. 

It was very seamless.

Stephen Riley
Design Manager | OTO Development

AC Hotel Dallas Frisco

Emerging Artists in the Collection

Eric Boyer,

Chloe Hedden,

Ink & Indigo,

Susannah Mira,

Jennifer Moss,

Cara Louise Ronk

Types of artwork in the collection
  • Sculptures
  • Custom Commissions
  • Fiber Art
  • Prints
Curatorial Approach
The art collection merges the AC brand’s European energy with Texan boldness. The collection incorporates local elements such as topographically-inspired mixed media pieces and flowing designs reminiscent of the nearby rivers, creating a deep connection to the surrounding Dallas landscape.
Executive Insight

A masterclass in blending rugged Texan authenticity with European modernism

Gavi Wolf
CEO Indiewalls

AC Hotels Art Partnership - The Process

Ownership Consultation, Service Proposal, and Contracting

Indiewalls and ownership will have an in-depth conversation and review the scope, timeline, and budget of the project.

Based on this, Indiewalls will submit a service proposal including the scope of work, curating fees, and a tentative budget for the full art collection. It will also include an initial art proposal for the project.

If approved, a deposit is required to begin work.

Project Kickoff and Collection Development

An Indiewalls Project Lead, Curator, and Project Manager are assigned to the project. They meet with ownership and design to understand the unique vision and goals.

An overarching art narrative is developed. Based on this narrative, artist and artwork proposals are created for each area of the hotel.

On average, there are three rounds of art proposals and feedback for each area of the property.

Artist Contracting, Sourcing, and Commission Supervision

Indiewalls project managers handled all the logistics of custom art commissions and procurement of:

  • Large scale sculpture

  • Mixed media reliefs

  • Hand-painted murals

  • Fiber art

  • Paintings

  • Photography

  • Licensed Prints

At each stage of the custom commission process, Indiewalls submits sketches, renderings, and samples to ownership and design for approval.

Printing, Framing, and Sampling

All production is handled at our in-house facility in Brooklyn, NY.

This ensures the highest print quality and frame durability at scale. It allows us to maintain strict oversight over every detail while staying flexible to incorporate new, creative ideas for AC Hotels.

Indiewalls offers a wide range of printers, mouldings, substrates, mounting, and framing techniques, allowing owners to enhance the dramatic effect of the art.

Every option is tailored to meet the specific needs of each new AC Hotel.

Crating, Freight, and Installation

Indiewalls coordinates closely with the project’s procurement team to ensure precise delivery timelines, aligning with the overall project schedule.

Each artwork package includes detailed instructions for correct installation.

Optional installation services are available upon request.

Telling the Story and Inspiring Others

Each artwork in the collection tells a unique story, inspired by the artist’s vision and creative journey.

To engage hotel guests and the broader community, videos are produced and shared on social media.

Printed brochures featuring the artwork can be produced for the concierge desk, upon request.

Completed Projects

AC Hotel Fort Lauderdale
AC Hotel San Juan
Dallas Frisco
AC Hotel National Harbor
AC Hotel Austin
AC Hotel Times Square
AC Hotel Vancouver Waterfront
AC Hotel Bricktown OKC

Are you building or renovating an AC Hotel, or a similar boutique hotel property?

To set up a project scope review and consultation for our services, we first need some information about you and your project.

Send us an email
hello@indiewalls.com
Give us a call
(646) 276-6761
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