Nationwide Fine Art Partnership
Preferred Art Consultant for AC Hotels Since 2016



The Brand’s Voice
Indiewalls underwent formal training at Marriott HQ on the brand’s aesthetic, art goals, and core principles. From the Director of Curating to the framing specialist, every team member is aligned to ensure consistency and excellence, effectively guiding owners and designers on each new hotel.

Streamlined Process
Indiewalls’s process aligns with the SD/DD/CA schedule of development, making sure the art collection is developed and sourced on time and within budget.
Nationwide Logistics & Production
With team members across the US, Indiewalls is uniquely positioned to support hotel projects nationwide, with all printing and framing proudly done in-house in the USA.

AC Hotel Vancouver Waterfront


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Havoc Hendricks,
Michael Curry,
Justin Teilhet,
Tricia Strickfaden,
Scott Troxel,
Grace Teng
- Sculptures
- Fiber Art
- Custom Commissions
- Mosaics
- Wallcoverings
- Photography
Each piece effortlessly brings dimension, texture, and intrigue through a modern lens.

AC Hotel Times Square

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Steve Zolin,
Sara West,
Sam Smyth,
Bob Madden,
Alyse Radenovic,
Monica Perez,
Jodi Fuchs,
Richard Silver,
Emanuela Carratoni
- Sculptures
- Hanging Sculptures
- Custom Commissions
- Prints
- Photography
- Mixed Media
Indiewalls managed the process from the conception, all through the design and the engineering of the art itself.
It was very seamless.
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AC Hotel Dallas Frisco
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Eric Boyer,
Chloe Hedden,
Ink & Indigo,
Susannah Mira,
Jennifer Moss,
Cara Louise Ronk
- Sculptures
- Custom Commissions
- Fiber Art
- Prints
A masterclass in blending rugged Texan authenticity with European modernism

AC Hotels Art Partnership - The Process
Ownership Consultation, Service Proposal, and Contracting
Indiewalls and ownership will have an in-depth conversation and review the scope, timeline, and budget of the project.
Based on this, Indiewalls will submit a service proposal including the scope of work, curating fees, and a tentative budget for the full art collection. It will also include an initial art proposal for the project.
If approved, a deposit is required to begin work.
Project Kickoff and Collection Development
An Indiewalls Project Lead, Curator, and Project Manager are assigned to the project. They meet with ownership and design to understand the unique vision and goals.
An overarching art narrative is developed. Based on this narrative, artist and artwork proposals are created for each area of the hotel.
On average, there are three rounds of art proposals and feedback for each area of the property.
Artist Contracting, Sourcing, and Commission Supervision
Indiewalls project managers handled all the logistics of custom art commissions and procurement of:
Large scale sculpture
Mixed media reliefs
Hand-painted murals
Fiber art
Paintings
Photography
Licensed Prints
At each stage of the custom commission process, Indiewalls submits sketches, renderings, and samples to ownership and design for approval.



Printing, Framing, and Sampling
All production is handled at our in-house facility in Brooklyn, NY.
This ensures the highest print quality and frame durability at scale. It allows us to maintain strict oversight over every detail while staying flexible to incorporate new, creative ideas for AC Hotels.
Indiewalls offers a wide range of printers, mouldings, substrates, mounting, and framing techniques, allowing owners to enhance the dramatic effect of the art.
Every option is tailored to meet the specific needs of each new AC Hotel.
Crating, Freight, and Installation
Indiewalls coordinates closely with the project’s procurement team to ensure precise delivery timelines, aligning with the overall project schedule.
Each artwork package includes detailed instructions for correct installation.
Optional installation services are available upon request.
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Telling the Story and Inspiring Others
Each artwork in the collection tells a unique story, inspired by the artist’s vision and creative journey.
To engage hotel guests and the broader community, videos are produced and shared on social media.
Printed brochures featuring the artwork can be produced for the concierge desk, upon request.
Completed Projects


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Are you building or renovating an AC Hotel, or a similar boutique hotel property?
To set up a project scope review and consultation for our services, we first need some information about you and your project.